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Product · Hardware + software

ShotTrace

Range hardware built and in use, inside a full range-OS platform.

ShotTrace

Role

Designer and builder, hardware and software

Scope

Range IoT plus full range-OS platform

Platform

API-first modules, WebSocket real-time sync

Constraint

Industry fairly closed to newcomers

Outcome

Range system built and in use

The problem

Ranges market well and run on clipboards.

Check-in is paper and manual, nobody can see the firing line in real time, and no-shows eat 30–40% of peak inventory (industry published).

My role

I designed and built both parts.

First the IoT range system, which is built and in use at a range. Then the ShotTrace platform, built recently to show how that hardware fits the whole range ecosystem, from booking to analytics.

The constraint

A fairly closed industry.

Range operations don't open up to newcomers easily, so the platform also demonstrates working knowledge of how ranges actually run.

What I did

One system, live everywhere.

API-first modules sync over WebSockets, so every screen shares the same lane state.

One system, live everywhere.

Booking that handles conflicts.

Scheduling with calendar views, conflict resolution, payments, waitlists and capacity.

Booking that handles conflicts.

QR check-in at the door.

A lobby kiosk confirms customer details and cuts staff handling time.

QR check-in at the door.

The lane touchscreen.

Session timer, target control, lighting, preset drills and safety reminders, and where the data gets captured.

The lane touchscreen.

The shooter's app.

Drill planning, ammo pre-purchase, reminders, streaks, leaderboards and rewards.

The shooter's app.

Range analytics.

Revenue, lane-use heatmaps, segments, logs, P&L and churn alerts.

Range analytics.

Safety officer console.

Live monitoring, hardware alerts, class scheduling and facility setup.

Safety officer console.

The outcome

Built and in use at a range.

That's the IoT range system. The ShotTrace platform shows where it fits in the whole ecosystem.

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Pool metrics, and the know-how to read them.

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