Made-to-order · Configurator

Simpson Off-Road Seat Designer

The firesuit tool, rebuilt for off-road seats: $350K+ in revenue.

What I did

Same tool, new product.

After Simpson bought an off-road seat maker, I brought the firesuit approach to their MTO seats.

Design, add options and measurements, and order one seat or several matching ones.

The outcome

$350K+

directly to Simpson's revenue (client reported).

Next case study

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