Made-to-order · Configurator
Simpson Firesuit Designer
$780K+ in revenue from a custom 360° firesuit designer.
Scope
14 designs, 8 angles, 35K+ art pieces
Platform
Web configurator on simpsonraceproducts.com
Outcome
$780K+ revenue (client reported)
What I did
Fabric follows SFI rating.
The suit's safety rating sets the fabrics, and each fabric has its own colors.
Fourteen designs to start.
Each one was photographed from 8 angles for a full 360° view.
Pick a panel, pick a color.
Choosing a named panel ("well") and then a color maps that fabric onto that part of the suit.
35,000+ pieces of art.
All 8 views of every combination, rendered.
The outcome
$780K+
directly to Simpson's revenue (client reported).
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