Cofounder · Technology Lead
Uwannadu
A visual career test that raised completion from ~13% to ~92%.
Role
Cofounder, Technology Lead
Scope
Free career-discovery platform for students
Outcome
Test completion ~13% → ~92% (reported)
What I did
15 pictures, not 72 questions.
A visual RIASEC (Holland Code) interest test replaced the standard text version.
One desk for progress.
Test results, recommended careers and favorite careers, companies and colleges in one place.
A career on one scroll.
A 20+ minute pro interview, education/salary/growth data, employers, schools and adjacent skills.
Sponsor company profiles.
Our videos plus the company's, with a short reason to work there.
The outcome
~13% → ~92%
test completion (client reported). Results matched users' expectations more closely.
Next case study
Oasys Mobile
Two top-10 mobile titles in 2006, before the iPhone.
Next: Oasys Mobile